Visual merchandising techniques: How to fold, place, and hang clothing in a retail store

Folds

Half folds are great for pants, shorts, skirts, and shirts with thin fabric. Simply fold the garment in half and place it on the table.

A box fold works great for a more bulky garment like a sweater or a sweatshirt. Box folds are typically used for merchandise on a large table and all of the product is usually the same style in different colors.

Tri- folds which is when you fold the garment over three times works great for merchandise that is folded on the a wall. Folding the garment over three times makes it smaller giving you more space to fold down as many pieces as possible.

A flat lay is simply laying the garment flat on the table. A flat lay is great for garments that have large logos or graphics on them, laying the garment flat on the table shows all the details.

Outfitting the fixtures/walls is the best way to sell a complete outfit without using a mannequin. Outfitting the fixtures/walls is when a shirt is placed on a fixture followed by a jacket or a pair of pants, the technique is to merchandise a outfit on the fixtures/walls placing the pieces in the same way you would place them on your body. Placing shirt, pants/shorts/skirt, and then a jacket/outerwear is best practice for outfitting fixtures/walls.

Make sure the hangers are in the shape of a question mark ❓ literally this is the way the hangers should be placed on a fixture. What ever way the fixture is positioned, front face the merchandise and look at the hanger to see if it is the shape of a question mark ❓.

Space out the merchandise on the racks and walls. Push the hangers apart and give each garment a little space in between this is a much cleaner presentation than all the hangers be pushed together very closely.

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Q’s Creative Perspective: The Art of Visual Merchandising

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